Mobile Shopping Europe - Day 1

• How Zalando overcame the challenge of scaling a mobile first mindset with 10,000 employees
• How to grow from 4 to 14 Million app downloads in 12 months
• How to re-orginise team structure and implement a bottom up infusion of a mobile-first mindset to all departments
• Discover mobile-first best practices

Kristina Walcker-Mayer

Product Manager Mobile Apps
Zalando

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• Insight and predictions on mobile devices coming to market - Phablets, Wearables, etc

• Insight and predictions on mobile capabilities coming to market - geolocation, beacon, NFC, Biometric Auth

• Has mobile solved the omnichannel challenge? Point of Sale and online.

• Has responsive UX delivered what was promised?

• Has contactless delivered what was promised?

• Discover actionable steps to prepare for future mobile development

Emma Davis

Head of Product
Thomas Cook

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Rob Worthington

Multichannel Director
Office Shoes

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Raul Álvarez Barrera

Director, E-Commerce & Mobile Product Development
The Carlson Rezidor Hotel Group

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Suraj Shah

Digital Manager
Heathrow Airport

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Digital marketers know the benefits of good push and build their mobile strategies around this basic principle. But is this enough, when you are battling for the most valuable real-estate in the world; a 4x4mm square on your customers’ home screen?

Join Tim Paterson, from Urban Airship, to learn how to take your mobile strategy from just ‘good push’ to great mobile engagement - by putting the customer at the heart of the strategy - using data, insight and other tools, such as mobile wallet, to increase your brand’s mobile presence.

You'll learn:

• About the entire mobile opportunity
• What top performing brands are doing on mobile
• How to deliver true utility in your customer’s moment of need
• And how you could realise up to 878% ROI with great mobile engagement

Tim Paterson

Head of Retail
Urban Airship

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• Tackling the challenge of converting mobile visitors into buyer

• Identifying the blockades your existing technology can cause on your mobile front end

• Discover the experiences, best practices and pitfalls that Spreadshirt encountered when mobilizing their entire site

• Exclusive insight into the results of mobilizing the Spreadshirt offering

Guido Laures

CTO
Spreadshirt

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• Breaking the norm: Identifying what to build that will deliver right balance between hygiene and delighting features

• How to maximise your small innovation budget

• How to anticipate your customer needs

• Discover the lessons learnt from Tui’s latest wearable tech developments

Maria Bobrowska

Mobile Commercial Manager (Europe)
TUI Group

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• With such small user adoption, why focus on wearables?


• Designing for ever changing context


• Better omni-channel with wearable technology


• What is the future for wearables in retail?

Jamaal John

Senior UX Designer
River Island

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Paul Taylor

UX/UI Designer
River Island

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• Building for the future, not for the now: how to keep up with the exponential pace of change in the mobile landscape

• How does the change in device preferences, including larger screens, impact your mCommerce strategy

• Predicting the future evolution of mobile behaviours: How you can account for Millennials in your digital strategy?

• Is mobile first already outdated? Is mobile-only the new leading edge?

Philip Ward

Head of Experience & Development
Carphone Warehouse

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Alex Murray

Chief Product Owner
Waitrose

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• How to target customers with personalised recommendations across the mobile channel

• Build dynamic context through real-time to deliver relevant content across mobile, web, social and more

• How to use data analytics to obtain actionable behavioural patterns for each customer?

• How to craft your app and mobile web to achieve relevancy for a large group of customers

Reuben Ariyaratnam

Head of Web Analytics
QVC

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• The App Hype cycle – Where are you on the curve, are you delivering Value? Are your APP users orphaned from your core digital team?
• Signal and the noise – Can you see through the data to Mobile and App users? Prioritising App and mobile functionality against wider business goals.
• Permission and consent – Are you ready to market? DPR, Permission based profiling and CRM.

Stephen Green

Digital Transformation- Equiniti Financial Services
(Former Head of Analytics and Optimisation, Majestic Wines)

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• Discover detailed performance analysis of the apps offered by the UK’s top 50 online retailers compared to the top 50’s from France, Germany and the US.

• Evaluation of the markets use of push messaging: lessons learnt

• Top tips to improve your app experience with increased interactivity and individualisation

• How to evaluate if your app measures up?

Bruce Richardson

Mobile Consulting Lead
Teradata

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• User focused design process – what are the critical steps?
• Discover the key features to ensure are on your mobile site for multichannel retailers
• How and what to measure to class your site launch as successful
• Lessons learnt from Go Outdoors through Mobile re-launch

Phillippa Green

Multichannel Development Manager
GO Outdoors

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• How to contextualise information that’s available on mobile dependent on the proximity to store

• How are businesses engaging and incentivising in-store staff to use mobile devices?

• What support functions and training modules have been implemented to achieve an informed work-force?

• What are the pros and cons of introducing a ‘bring your own device’ ethos into stores?

Joel Robinson

Senior Product Owner
Sainsbury's

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• Practical steps to help you migrate your site pages to a responsive framework efficiently

• Incremental build vs. entire site re-build: evaluating the selection criteria

• Pre-empting where responsive will effect your other processes i.e. merchandising & SEO, to create a dynamic action plan

• The good, the bad and the ugly: candid feedback on consultancy and technology partners

• Going responsive? Avoid the headache by discovering lessons learnt and tactics for a smooth transition

(Requires registration. Restricted to 15)

Stuart McMillan

Deputy Head of E-Commerce
Schuh

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• Identifying the impact of speed on UX

• How is site speed reported and managed internally? Strategies to highlight latency on the agenda of your board – why it matters to your UX and your business

• What technological advancements should you prioritise to maximise your sites potential?

• Is a CDN the answer to your latency issues?

• Discover quick mobile site wins to exploit prior to making large investments- how to prioritise site rendering

Philip Ward

Head of Experience & Development
Carphone Warehouse

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• Shaping meaningful experiences for app users
• Introducing data-driven and hypothesis-driven development into your product roadmap
• How mobile journey optimisation is helping drive development

Momchil Kyurkchiev

CEO
Leanplum

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Imran Younis

Global Head of UX & Design
The LateRooms Group

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