Alex Murray

Chief Product Owner
Waitrose

Over the last 15 years, Alex has acquired a broad portfolio of digital skills within multichannel environments. From online marketing to full scale e-commerce re-platforming, he’s made great customer experiences a personal priority and a reality. In his current role, Alex is responsible for owning and delivering the change for Waitrose's Digital Channels, end-to-end, for both Online Grocery and their Direct Services (Cellar, Florist, Gifts, Pet, Garden). Alex is a true multichannel evangelist within the wider business.

Check out the incredible speaker line-up to see who will be joining Alex.

Download The Latest Agenda

Mobile Shopping Europe - Day 1

Tuesday, August 2nd, 2016

14:10 INTERVIEW - How is mobile behaviour on different devices driving step-change in the way you personalise your customer journeys?

Building for the future, not for the now: how to keep up with the exponential pace of change in the mobile landscape
How does the change in device preferences, including larger screens, impact your mCommerce strategy
Predicting the future evolution of mobile behaviours: How you can account for Millennials in your digital strategy?
Is mobile first already outdated? Is mobile-only the new leading edge?