Kristina Walcker-Mayer, Product Manager Mobile Apps at Zalando
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Kristina Walcker-Mayer


Product Manager Mobile Apps
Zalando

Check out the incredible speaker line-up to see who will be joining Kristina.

Download The Latest Agenda

Mobile Shopping Europe - Day 1

Tuesday, August 2nd, 2016


11:10 How to successfully orchestrate the shift from desktop-first to mobile-first

  • How Zalando overcame the challenge of scaling a mobile first mindset with 10,000 employees
  • How to grow from 4 to 14 Million app downloads in 12 months
  • How to re-orginise team structure and implement a bottom up infusion of a mobile-first mindset to all departments
  • Discover mobile-first best practices