Mike Durbridge

Director of Omni-Channel
B&Q

At B&Q, Mike Durbridge is accountable for defining the customer led operating strategy of the business, covering digital channels, retail and contact centre technology. His customer-mission focused strategy is not just about increasing conversion on mobile and tablet. It is also about enabling mobile elements to compliment the physical environment to aid footfall, conversion, and AOV. He will be reflecting on his current efforts to attribute sales across all B&Q channels.

Check out the incredible speaker line-up to see who will be joining Mike.

Download The Latest Agenda

Mobile Shopping Europe - Day 1

Tuesday, August 2nd, 2016

09:00 KEYNOTE - Tracking mobile contribution to multichannel revenue: how to use attribution tools to gain a clear view of your mobile shopper’s path to purchase across all touch points

To survive, you have to kill the last click model- but what are the alternatives?
Insight into the critical learnings to fast track your route to a more transparent attribution model
How to best use this information to incentivise in-store and online teams fairly to drive the promotion of mobile usage
How will this change in attribution modelling affect traditional budgeting rounds?