Philip Ward

Head of Experience & Development
Carphone Warehouse

Phil Ward leads the digital experience and development road map of carphonewarehouse.com across tablet, mobile, and desktop; making him accountable of a team of 23 and budget of £14m. Having successfully completed Carphone Warehouse’s multichannel customer journey identification project, Phil is currently experimenting with a number of ways to exploit the capabilities of smartphones. He will be uncovering his strategy to leverage mobile in-store data to personalise the experience.

Check out the incredible speaker line-up to see who will be joining Philip.

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Mobile Shopping Europe - Day 1

Tuesday, August 2nd, 2016

14:10 INTERVIEW - How is mobile behaviour on different devices driving step-change in the way you personalise your customer journeys?

Building for the future, not for the now: how to keep up with the exponential pace of change in the mobile landscape
How does the change in device preferences, including larger screens, impact your mCommerce strategy
Predicting the future evolution of mobile behaviours: How you can account for Millennials in your digital strategy?
Is mobile first already outdated? Is mobile-only the new leading edge?

16:35 Case Study Revolution - How to leverage mobile data to link your online and offline worlds to offer your customers a personalised cross-channel UX

Identifying the impact of speed on UX
How is site speed reported and managed internally? Strategies to highlight latency on the agenda of your board – why it matters to your UX and your business
What technological advancements should you prioritise to maximise your sites potential?
Is a CDN the answer to your latency issues?
Discover quick mobile site wins to exploit prior to making large investments- how to prioritise site rendering