Phillippa Green

Multichannel Development Manager
GO Outdoors

Phillippa Green is the Multichannel Development Manager at GO Outdoors the market leading and fastest growing Outdoor equipment and clothing retailer with over 10 years experience in eCommerce. GO Outdoors successfully relaunched their mobile site in 2015 which not only improved the customer journey but improved the commercial performance of the mobile site, seeing conversion increases sustained from the first month.

Check out the incredible speaker line-up to see who will be joining Phillippa.

Download The Latest Agenda

Mobile Shopping Europe - Day 1

Tuesday, August 2nd, 2016

16:10 Enabling a successfull M.site re-launch: The do's and don't to ensure a smooth transition

User focused design process – what are the critical steps?
Discover the key features to ensure are on your mobile site for multichannel retailers
How and what to measure to class your site launch as successful
Lessons learnt from Go Outdoors through Mobile re-launch