Stephen Green

Digital Transformation- Equiniti Financial Services
(Former Head of Analytics and Optimisation, Majestic Wines)

Stephen’s passion for delivering excellent customer experience spans all stages of the customer lifecycle and across all channels. Particular interests focus on aligning organisations to deliver excellent customer experience and enabling teams to utilise accurate data to continuously improve. Following on from his role in charge of Analytics and Optimisation for Majestic Wine Group, Stephen is currently delivering digital transformation within customer facing Financial services. Stephen will be discussing the mobile consumer and how retailers can deliver valuable App experiences with particular reference to the upcoming Data Protection Regulation.

Check out the incredible speaker line-up to see who will be joining Stephen.

Download The Latest Agenda

Mobile Shopping Europe - Day 1

Tuesday, August 2nd, 2016

14:10 THE CREATIVE BOARDROOM - Understanding and engaging your Mobile customer: The value of Apps, CRM and Permission based marketing

(Requires registration. Restricted to 15)

The App Hype cycle – Where are you on the curve, are you delivering Value? Are your APP users orphaned from your core digital team?
Signal and the noise – Can you see through the data to Mobile and App users? Prioritising App and mobile functionality against wider business goals.
Permission and consent – Are you ready to market? DPR, Permission based profiling and CRM.