Tim Paterson

Head of Retail
Urban Airship

Tim Paterson, Head of Retail at Urban Airship, specialises in helping retail brands establish long-term mobile strategies that are built on the preferences and behaviours of the individual consumer, rather than just a one-way advertising channel. His background in knowledge management, marketing automation and multi-channel analytics, across both startups and global companies, offers a broad base of insights and over 12 years of experience for clients to leverage. Prior to Urban Airship, Tim served in senior roles at Workshare, HP’s Autonomy and Ad.IQ. He holds a Bachelor of Science degree, with honors, in Psychology from the University of Newcastle-upon-Tyne.

Check out the incredible speaker line-up to see who will be joining Tim.

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Mobile Shopping Europe - Day 1

Tuesday, August 2nd, 2016

11:30 From Good Push to Great Mobile Engagement

Digital marketers know the benefits of good push and build their mobile strategies around this basic principle. But is this enough, when you are battling for the most valuable real-estate in the world; a 4x4mm square on your customers’ home screen?

Join Tim Paterson, from Urban Airship, to learn how to take your mobile strategy from just ‘good push’ to great mobile engagement - by putting the customer at the heart of the strategy - using data, insight and other tools, such as mobile wallet, to increase your brand’s mobile presence.

You'll learn:

About the entire mobile opportunity
What top performing brands are doing on mobile
How to deliver true utility in your customer’s moment of need
And how you could realise up to 878% ROI with great mobile engagement