Mobile Shopping Europe 2016 (past event)

03 - 04 February, 2016

44 (0) 207 368 9894

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Andrew McClelland, Managing Director at Mirador Digital
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Andrew McClelland


Managing Director
Mirador Digital

Andrew has been involved in digital commerce for over 12 years and has a unique insight into the development of digital retail, changing consumer trends and the challenges that incorporating a digital offering into a more traditional retail or commercial proposition presents.

Projects have included developing cross border B2B and B2C channels; helping brands get a better understanding of their customers and advising boards on investing and developing digital operations & propositions.

Check out the incredible speaker line-up to see who will be joining Andrew.

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Mobile Shopping Europe - Day 2

Friday, September 2nd, 2016

08:50 Chairperson Opening Remarks

Andrew McClelland, Managing Director, Mirador Digital

09:40 INTERVIEW - Forget the 5 year plan: how can you create an agile mobile strategy that can be rapidly adapted to react to new disruptive trends?

  • What does ever-evolving mobile disruption mean for your current internal capabilities?
  • What is the role of innovation labs/centres of excellence?
  • Tactics to overcome backlogged roadmaps, struggling legacy systems, and balancing day-to-day with innovation
  • How to orchestrate enough open architecture to plan further than 12 months – without knowing what’s coming next
  • Crafting an agile strategy to deliver a relevant and valuable 360-degree brand experience that responds quickly to market disruptions

15:10 FIRE-SIDE INTERACTIVE - Revolutionising the consumers’ mCommerce experience: what are the critical next steps for retailers?

  • How to overcome the divide between your consumer’s mobile expectations and the reality of what retail can offer – how will this balance change over time?
  • Placing digital at the heart of the modern retail shopping experience: how can your operational ability evolve to support this ethos?
  • What are the technology limitations holding mCommerce innovation back?
  • Should retailers be building for a ‘connected everything’ world or is it too soon to justify the required investments?

15:55 Chairperson's Closing Remarks