Mobile Shopping Europe 2016 (past event)
03 - 04 February, 2016
44 (0) 207 368 9894
Mobile Shopping Europe - Day 2
08:15 - 08:50 Conference Registration & Networking Breakfast
08:50 - 09:00 Chairperson Opening Remarks
09:00 - 09:40 KEYNOTE: Case Study Revolution - Digital metamorphosis: determining where the mobile function should fit to establish a customer-centric culture that is consistent across channels
-
How is customer behaviour driving the transformation of digital team structures and what does that mean for the focus of mCommerce?
-
Breaking down silos: how to establish a high performing - mobile enabled - team to foster an innovative and fast learning culture across all channels
-
Which teams should be involved in putting together the product roadmap and who should see it and use it once it is completed?
-
Who owns mobile in a multichannel world? Does there come a point when you no longer require a Head of Mobile to champion mobile progress?
-
What skill mix are businesses focusing their recruitment efforts towards in 2016 and beyond?
09:40 - 10:10 INTERVIEW - Forget the 5 year plan: how can you create an agile mobile strategy that can be rapidly adapted to react to new disruptive trends?
- What does ever-evolving mobile disruption mean for your current internal capabilities?
- What is the role of innovation labs/centres of excellence?
- Tactics to overcome backlogged roadmaps, struggling legacy systems, and balancing day-to-day with innovation
- How to orchestrate enough open architecture to plan further than 12 months – without knowing what’s coming next
- Crafting an agile strategy to deliver a relevant and valuable 360-degree brand experience that responds quickly to market disruptions
10:10 - 11:00 Morning Networking Break
11:00 - 11:30 KEYNOTE GUEST SPEAKER - How to use smart big data analytics and metrics to make better decisions and improve performance
11:30 - 11:50 PANEL - Helping your customers convert on mobile and web: How to exploit alternative payment schemes
11:50 - 12:40 DRILL DOWN ROUNDTABLES
How can apparel retailers ignite brand passion and inspire customers to convert with small-screen real estate?
Jamaal John, Senior UX Designer, River Island
Increasing mobile acquisition opportunities: m.sites vs. mobile apps
James Engelbert, Head of eCommerce, BT
How to exploit the potential of mobile marketplaces
Ted Hettich, Head of Global Partnerships, Fruugo
How to tackle multi-device, multichannel personalisation
Reuben Ariyaratnam, Head of Analytics, QVC
Where can you find inspiration and innovation to delight your customers mobile experience?
Maria Bobrowska, Senior Mobile Commercial Manager (Europe), TUI Group
(Requires registration. Roundtables restricted to 11)
12:40 - 14:20 Lunch Networking Break - Enjoy a seated lunch
14:20 - 15:10 Case Study Revolution - How to achieve exponential digital commerce – quick wins and long term strategy
- Uncover invaluable insights by monitoring user behaviour
- Identifying the importance of design vs experience
- Determining when is the right time to pivot
- Discover the impact of improving page load time
- Scaling your approach globally – what are the quick wins and lessons learnt?
15:10 - 15:55 FIRE-SIDE INTERACTIVE - Revolutionising the consumers’ mCommerce experience: what are the critical next steps for retailers?
- How to overcome the divide between your consumer’s mobile expectations and the reality of what retail can offer – how will this balance change over time?
- Placing digital at the heart of the modern retail shopping experience: how can your operational ability evolve to support this ethos?
- What are the technology limitations holding mCommerce innovation back?
- Should retailers be building for a ‘connected everything’ world or is it too soon to justify the required investments?
