Daniel Bobroff, Investment Director at ASOS
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Daniel Bobroff


Investment Director
ASOS

Check out the incredible speaker line-up to see who will be joining Daniel.

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Mobile Shopping Europe - Day 2

Friday, September 2nd, 2016


09:40 INTERVIEW - Forget the 5 year plan: how can you create an agile mobile strategy that can be rapidly adapted to react to new disruptive trends?

  • What does ever-evolving mobile disruption mean for your current internal capabilities?
  • What is the role of innovation labs/centres of excellence?
  • Tactics to overcome backlogged roadmaps, struggling legacy systems, and balancing day-to-day with innovation
  • How to orchestrate enough open architecture to plan further than 12 months – without knowing what’s coming next
  • Crafting an agile strategy to deliver a relevant and valuable 360-degree brand experience that responds quickly to market disruptions