Dara Brady

Head of Digital Experience
RyanAir

Responsible for leading Ryanair’s digital experience transformation and overseeing the roll out of platform & product strategy across all digital channels. Currently leading a multi-disciplinary team spread across Product Development, UX, UI, CRO & Research/Usability. A creative problem solver and strategic thinker with over 10 years of experience in the field with the majority of time spent in digital marketing, brand advertising and conversion performance. Ryanair is Europe’s favourite airline, operating more than 1,600 daily flights from 73 bases, connecting 194 destinations in 31 countries and operating a fleet of more than 300 new Boeing 737-800 aircraft.

Check out the incredible speaker line-up to see who will be joining Dara.

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Mobile Shopping Europe - Day 2

Friday, September 2nd, 2016

09:00 KEYNOTE: Case Study Revolution - Digital metamorphosis: determining where the mobile function should fit to establish a customer-centric culture that is consistent across channels

How is customer behaviour driving the transformation of digital team structures and what does that mean for the focus of mCommerce?
Breaking down silos: how to establish a high performing - mobile enabled - team to foster an innovative and fast learning culture across all channels
Which teams should be involved in putting together the product roadmap and who should see it and use it once it is completed?
Who owns mobile in a multichannel world? Does there come a point when you no longer require a Head of Mobile to champion mobile progress?
What skill mix are businesses focusing their recruitment efforts towards in 2016 and beyond?