James Engelbert

Head of eCommerce
BT Mobile

The way communications is changing the world is one of the most significant forces of our time. At BT they believe the business they’re in is transforming the future for the better. James joined BT a year ago, where he heads up a team of 10 covering all aspects of eCommerce; Mobile, CRM/Data, Social & Digital Marketing. James will be leading this roundtable to answer the on-going m.sites vs. mobile apps debate.

Check out the incredible speaker line-up to see who will be joining James.

Download The Latest Agenda

Mobile Shopping Europe - Day 2

Friday, September 2nd, 2016

11:50 DRILL DOWN ROUNDTABLES

How can apparel retailers ignite brand passion and inspire customers to convert with small-screen real estate?
Jamaal John, Senior UX Designer, River Island

Increasing mobile acquisition opportunities: m.sites vs. mobile apps
James Engelbert, Head of eCommerce, BT

How to exploit the potential of mobile marketplaces
Ted Hettich, Head of Global Partnerships, Fruugo

How to tackle multi-device, multichannel personalisation
Reuben Ariyaratnam, Head of Analytics, QVC

Where can you find inspiration and innovation to delight your customers mobile experience?
Maria Bobrowska, Senior Mobile Commercial Manager (Europe), TUI Group

(Requires registration. Roundtables restricted to 11)